In addition to toy commercials, Takara has also advertised via promotional videos, which occasionally offered as magazine or DVD extras, that tease an upcoming series or give supplemental information.

The Beast Era has several egregious examples, in particular one ad that covers Scuba, Tasmania Kid, Big Horn, Apache, Dirge, Thrust, Starscream, BB, Megastorm and all four Autorollers for a grand total of thirteen toys! The whole line philosophy has been maintained as recently as the Car Robots line. This has resulted in some commercials where the toys get the bum's rush, staying on screen just long enough to show off both modes. Historically, Takara's advertising strategy has been to cover the entire toyline in some way, shape or form. Later on, Beast Wars and Beast Wars Metals ads would also make use of the theme song from their American counterpart. A few variants were even recorded specifically for the Japanese commercials, such as the one used in the first Airbots and Stuntrons ad. The stop motion style of commercial is still used by TakaraTomy as evidenced by the advertising for Transformers Animated.Ĭuriously, Fight! Super Robot Lifeform Transformers and Fight! Super Robot Lifeform Transformers 2010 commercials (even some of those not re-using US commercial footage) made use of several variations of the US theme songs, despite the fact that said theme songs were not used for the Japanese dubs of the cartoon. They made use of the same type of stop motion animation that was used not only in commercials for Takara's Transformers predecessors Micro Change and Diaclone but for various other mecha toys including Gundam, GoLion, and even as far back as 1975 for Himitsu Sentai Goranger's toyline. Commercials for Fight! Super Robot Lifeform Transformers and Fight! Super Robot Lifeform Transformers 2010 have a distinctive Gregorian style 'Trans-for-mer' chant at the end of them, but there was not much else to set them apart from other mecha toy commercials.

By contrast, Takara's G1 commercials, or ' CM's, were considerably more generic. The uniqueness of American Generation 1 Transformers commercials helped the line become a cultural phenomenon in the U.S.

Dum dum dum song commercial